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LAFAYETTE, Calif. (Dec. 9, 2013) – Lindsay, a leading specialty condiment brand and country’s largest table-olive producer, announced the launch of its 2013 holiday sharing campaign – a charitable social media campaign aimed at raising $10,000 for two local food banks in Northern California.
From December 9, 2013 through December 20, 2013, the company will unveil one new holiday tip each day on its website and Facebook page to help consumers enjoy a fun and flavorful season. Each LIKE or SHARE earned by the social media posts will result in a $1 donation from Lindsay to two Northern California foods banks. This year, the beneficiaries of the Lindsay holiday sharing campaign are the Contra Costa & Solano County Food Bank and the North State Food Bank.
Lindsay employees will also donate their time at each food bank to champion their cause of fighting hunger and giving back to the local communities.
“Each year our entire company looks forward to giving back during the holiday season,” said Andal Allison, marketing manager for Lindsay. “Our company is so family-oriented; it means a lot to be able to donate not just funds, but also our time to those in our own communities.”
The food banks were selected as beneficiaries after a company-wide poll. The Lindsay executive team asked employees which charitable organizations are near and dear to their hearts. There was an overwhelming response to support to the fight against hunger.
Additionally, the company is working toward building long-term relationships with each food bank to support organizational needs year round.
For more than 100 years, Lindsay has been bringing fun and flavor to America’s kitchen table. With a full line of domestic and imported olives as well as specialty condiments, Lindsay offers a wide variety of flavors perfect for family-favorite recipes and new culinary adventures.
Lindsay’s parent company—Bell-Carter Foods, Inc.— is a fourth-generation family-owned and -operated enterprise selling more than half of all California olives nationwide. CEO Tim T. Carter follows in the footsteps reaching back to his great-grandfather and carries the company’s commitment of quality and environmental sustainability into its second century.